Two-dimensional code technology development in the bittersweet
Introduction: With the popularity of smart phones and scan code software, the two-dimensional code industry has gradually entered various industries and entered people's daily lives. Compared with the traditional bar code technology, the two-dimensional code has a large amount of information and a low technical threshold, which has become an important channel for connecting online and offline.
With the popularization of smart phones and scan code software, the two-dimensional code industry has gradually entered various industries and entered people's daily lives. Compared with the traditional bar code technology, the two-dimensional code has a large amount of information and a low technical threshold, which has become an important channel for connecting online and offline. At the same time, issues such as frequent security risks, inadequate industry supervision, and lack of measurement standards have also adversely affected many industries (especially the FMCG industry).
Acid, lack of design in the early stages of development but less competition
Although people currently have different attitudes toward the pros and cons of two-dimensional codes, many people still do not know exactly where the two-dimensional code is playing its role. It is undeniable that this technology has been integrated into our lives.
For the Internet of Things, its application is naturally more inseparable from the automatic identification, bar code, two-dimensional code has been widely recognized. Among the two, the two-dimensional code is relatively one-dimensional, and has the characteristics of large data storage, good confidentiality, and the like, and can be better integrated with mobile terminals such as smart phones, resulting in better interactivity and user experience.
At present, the use of two-dimensional codes is not completely universal, and the lack of equipment to identify two-dimensional codes in the market is of crucial importance. For our average consumer users, our scanning devices are not only mobile phones but also mobile phones, but some companies that first tried QR codes are professional decoding devices including handheld and stationary scanners. The two-dimensional code industry also has a variety of inherent advantages. Its industrial chain is short enough and there are many application scenarios. It is easy to stimulate the business explosion of two-dimensional code reading equipment companies. The extensive use of two-dimensional codes in the production industry has promoted the use of two-dimensional codes for traceability, making it possible to check and find responsibility.
Sweet, wide application demand meets the trend of the Internet age
The upgrade of the O2O concept, the government's efforts to support the Internet, and the supervision of product quality continue to deepen. The two-dimensional code technology has been more widely used in the field of people's livelihood. The application of the two-dimensional code technology of major companies to the traceability of products is indispensable for the fast-moving consumer goods industry. It is an essential means for ensuring product quality and entrenching consumers' hearts. For example, fruit growers will paste two-dimensional codes on apples, pears, and other fruits, and customers will use mobile phones to get a clear picture of the fruit's origin, growing environment, and other information. In addition to the traceability of goods, more scenes include advertisements, coupons, etc., ordering QR codes, and selling product rebates. There are numerous cases of various colors. The common applications in the market today include traceability of two-dimensional codes, product traceability, and marketing innovation. It truly achieved a balance of production, inventories, accurate prevention of floods, channel management, and spread of consumption.
Bitter, lack of standards, less supervision
We are playing WeChat "scanning" every day. Perhaps we do not know that these two-dimensional codes are mostly Japanese QR codes and U.S. PDF417 codes. However, we have not heard of China's Hanxin code, Longbei code, GM code, CM code it? Obviously not. The root cause is the lack of standards, which makes our country lack the initiative in the two-dimensional code technology. As China has not yet formed a unified top-level coding and analysis system, two-dimensional codes between different code standards and different application systems under the same code standard are difficult to achieve interconnection and intercommunication.
"Compared to technologically advanced countries, China's two-dimensional code market and industry are in a state of decentralization and disorder; there are still some basic and fundamental problems," said Yang Zhigang, deputy director of the Industry Department of the Ministry of Industry and Information Technology Promotion Department. Therefore, some experts believe that in the era of big data, China must strive to resolve the interoperability of different code systems as soon as possible to strengthen China's voice in the two-dimensional code technology standards, do top-level design of the Internet of Things, and achieve "autonomy, security, and standardization."
Because of the lack of standards, there will be gaps in supervision. . The experts strongly appealed that relevant departments should crack down on the use of two-dimensional code technology to spread viruses and steal phone bills.
Spicy, malicious destruction, and more
There are many vicious competitions in the market for apnea technology and even knowing that the virus disrupts the QR code market. Bring certain security concerns to some companies, let consumers see the state of the two-dimensional code but want to sweep but did not dare to sweep. In the first half of 2012, 17676 mobile phone malware were detected, and the QR code has become a new channel for mobile virus and phishing websites. These malicious softwares cause sweeping scandals and scandal disputes that require a lot of government supervision.