IoT logo triggers new business transformation
Introduction: The traditional offline channel laying is replaced by the efficiency and cost of e-commerce. At present, the increase in e-commerce channel flow costs has already brought up the original channel laying cost. In the future, it will cover the cost of e-commerce traffic. Will be a wide range of applications of the Internet of Things logo
In recent years, "consumption upgrades" have long been the subject of major business discussions. The brand owners rushed to layout and tried to find new breakthroughs. Before this, we need to understand what exactly is "consumer upgrades".
Consumer upgrades, what are the upgrades?
Consumption escalation is the development of society at a certain stage. With the increase in per capita disposable income and the instinct to have higher demands for material needs, the concept of consumption has also begun to change from the initial “satisfaction” to “eat well”. However, the traditionally extensive and early industrial standards have made it impossible for the products produced to meet the needs of users, resulting in a balance between supply and demand.
However, the general public's perception of consumption upgrade is only the improvement of the quality of products and services, but consumption upgrade should not be just for the consumption of products or services. Consumption is a process: clear requirements - information collection - information assessment - purchase channel selection - Payment - consumption.
The consumption upgrade can be roughly divided into three major modules: high-quality product guarantee, convenience of purchasing channels and high-quality after-sales service. For enterprises, it is necessary to grasp the general direction of consumption upgrade to carry out business transformation, not only to improve the quality of products and services, but also to improve the consumer shopping experience.
In the context of consumer upgrades, the Internet of Things identifies new business applications
The traditional offline channel laying is replaced by the efficiency and cost of e-commerce. At present, the increase in e-commerce channel flow costs has already brought up the original channel laying cost. The future cost of covering e-commerce traffic will be The wide range of applications of the Internet of Things logo. The reasons are as follows:
1. Upgrading of buying channels
Each product is a "salesman", that is, after the company attaches a code to the product through "one item and one code," each product becomes an entrance for purchase. The user scans the product and immediately repurches the product. The method not only saves the search time cost of consumers' purchase channels, but also further optimizes the customer experience through the identification of promotional information identified. For businesses, thousands of coded products have become "salesmen" whose companies lie next to consumers.
2. Zero traffic to receive traffic
Each unique identification code is the potential user traffic of the enterprise. Every time the consumer scans the code, it will become the traffic that the enterprise contacts the consumer. The company’s own product will become the entrance for self-traffic, and this kind of traffic will not only be transformed. With high quality and stability, the cost of passenger traffic is almost zero. And the self-built traffic system based on logos is more stable and accurate.
3. Store layout optimization
Based on the user's scan code collection statistics, the platform will display a geographical scan code thermal map, companies can intuitively understand the regional consumer demand behavior, according to the regional scan code heat map, to help companies experience offline store design, including geographical location, stores The demand design focus provides the most reliable and reliable basis.